About our online store

Rucker Apparel is more than fashion — it’s a movement. Founded by Christopher Rucker, our mission is to celebrate confidence, style, and unapologetic self-love for every body, especially those often overlooked in mainstream fashion.

Through our flagship brand, Full Figured State University (FFSU), we create bold, empowering apparel that makes a statement. We believe plus-size individuals deserve clothing that fits well, feels good, and speaks volumes — because confidence isn’t one-size-fits-all.

What started with a hoodie has grown into a lifestyle. FFSU is about embracing curves, breaking stereotypes, and building a community where everyone walks tall — stitched in pride, powered by purpose.

Whether you’re rocking our hoodies, hoodie dresses, or joining us at an event, you’re not just wearing a brand — you’re representing a movement. Welcome to the university of confidence. Welcome to FFSU.